ZEN by Deezer: A Transformative Wellness Experience
IMPACT ON HEALTH & WELLNESS
Branding, Art Direction, UI
Paris
Project Overview
The ZEN Rebranding and Art Direction project was a bold initiative to elevate Deezer’s wellness app by fusing sleek modern aesthetics with emotional warmth and mindfulness. Centered on a refined design language of light and dark contrasts, complemented by warm skin tones, the rebrand aimed to bridge the gap between technology and personal well-being through an inviting, user-centric experience.
The ZEN Rebranding and Art Direction project was a bold initiative to elevate Deezer’s wellness app by fusing sleek modern aesthetics with emotional warmth and mindfulness. Centered on a refined design language of light and dark contrasts, complemented by warm skin tones, the rebrand aimed to bridge the gap between technology and personal well-being through an inviting, user-centric experience.
Impact
With a goal to boost new user acquisition by 30% and improve brand perception by 76%, the revitalized ZEN app offers an emotionally resonant and sophisticated platform for mindfulness. The redesign enhances user engagement and promotes mental wellness, aligning with Deezer’s broader mission to support healthier, more balanced lifestyles through digital innovation.
With a goal to boost new user acquisition by 30% and improve brand perception by 76%, the revitalized ZEN app offers an emotionally resonant and sophisticated platform for mindfulness. The redesign enhances user engagement and promotes mental wellness, aligning with Deezer’s broader mission to support healthier, more balanced lifestyles through digital innovation.
Key Contributions
I led the full rebranding strategy, crafting a new logo and visual identity that modernized the brand. Through art direction and UI design, I developed a user-friendly interface that deepens engagement while reflecting ZEN’s core values. My user-centric approach improved navigation and emotional appeal, and I designed cohesive marketing materials that extended the new brand across all touchpoints.
I led the full rebranding strategy, crafting a new logo and visual identity that modernized the brand. Through art direction and UI design, I developed a user-friendly interface that deepens engagement while reflecting ZEN’s core values. My user-centric approach improved navigation and emotional appeal, and I designed cohesive marketing materials that extended the new brand across all touchpoints.
Outcome
The project transformed ZEN into a standout wellness platform that merges functionality with emotional design. The refreshed app delivers a harmonious blend of technology and mindfulness, fostering a deeper connection with users. This strategic evolution not only enhances user loyalty but also reinforces Deezer’s position in the wellness space with a design that truly resonates.
The project transformed ZEN into a standout wellness platform that merges functionality with emotional design. The refreshed app delivers a harmonious blend of technology and mindfulness, fostering a deeper connection with users. This strategic evolution not only enhances user loyalty but also reinforces Deezer’s position in the wellness space with a design that truly resonates.
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Crafted with love in Barcelona 💙