ZEN by Deezer: A Transformative Wellness Experience
IMPACT ON HEALTH & WELLNESS
Branding, Art Direction, UI
Paris
Project Overview
The ZEN Rebranding and Art Direction project for Deezer was a bold endeavor to elevate their wellness app. Our approach centered on blending sleek modernity with a touch of romance and deep user-centricity. We redefined the app’s identity with a design palette of light and dark elements, enhanced by warm skin tones, to symbolize simplicity and emotional warmth. This rebranding aimed to seamlessly integrate the realms of technology and mindfulness, creating a user experience that is both inviting and impactful.
Impact
The design strategy aimed to increase new user acquisition by 30% and enhance brand perception value by 76%. By fostering a more engaging and emotionally resonant user experience, the revitalized ZEN app contributes positively to global wellness. It supports mental well-being by providing users with a sophisticated tool for mindfulness, ultimately encouraging a healthier, more balanced lifestyle. This aligns with Deezer’s commitment to enhancing personal well-being through technology.
Key Contributions
Rebranding Strategy
Led a comprehensive rebranding effort that refreshed ZEN’s visual identity, including a sleek new logo and modern design elements. This overhaul ensured a more cohesive and compelling brand presence.
Art Direction & UI Design
Developed a modern, user-friendly interface that aligns with ZEN’s mission of combining technology with well-being. The new design ensures an intuitive user journey, encouraging deeper engagement and satisfaction.
User-Centric Approach
Focused on enhancing user experience through refined navigation and emotional appeal, which contributed to the app’s greater market appeal and user loyalty.
Marketing Materials
Crafted cohesive promotional assets that reflect the app’s renewed identity. The materials extend the app’s visual language, ensuring consistent messaging across all channels.
Outcome
The ZEN Rebranding and Art Direction project has revitalized Deezer's wellness app into a beacon of modern mindfulness. By merging sleek, contemporary design with elements of romance and warmth, we’ve crafted a user interface that is both sophisticated and emotionally engaging. This rebranding effort harmoniously integrates technology and well-being, creating a user experience that is inviting and supportive of a balanced lifestyle. The redesigned ZEN app enhances user engagement and reflects Deezer's dedication to personal wellness through innovative and empathetic design.
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Crafted with love in Barcelona 💙