Siemens MyGrowth Hub: A Design Revolution in Employee Learning

IMPACT ON EDUCATION & INCLUSION
Art Direction, UI, Brand Guidelines


Berlin

Project Overview

At R/GA Berlin, I led the Art Direction and UI Design for Siemens' MyGrowth Hub, an internal e-learning platform designed to inspire personal and professional growth among Siemens employees. This tool was developed to empower employees to take charge of their own development, creating personal brands within the company while aligning with Siemens’ broader mission of fostering innovation and continuous learning.

---

Impact

The MyGrowth Hub significantly enhanced Siemens' internal learning and development efforts by making growth opportunities more accessible to employees across the globe. By providing a platform that was easy to navigate and visually engaging, we enabled Siemens' workforce to take charge of their career paths and development goals. The platform not only accelerated professional growth but also promoted a culture of self-empowerment and continuous learning across over 200 global offices.

---

Key Contributions

Collaborative Design Process

Worked closely with internal stakeholders at Siemens to ensure that the design and functionality of the MyGrowth Hub aligned with the company’s mission of fostering employee growth and development. This collaborative approach resulted in a platform that felt intuitive and deeply connected to Siemens' corporate values, encouraging employees to engage meaningfully with the content.


UI & Visual Identity

Led the development of a cohesive and visually engaging UI design that supported both usability and brand consistency. From typography and iconography to color systems, every element was carefully crafted to reflect Siemens’ brand identity while offering a seamless user experience. This design focus ensured that learning became a visually inspiring and accessible experience for Siemens employees.


Engagement Strategy & Editorial Design

Directed the creation of an editorial and design system, developing over 70 content channels. The system was optimized for user engagement and usability, ensuring that employees had easy access to learning materials tailored to their career growth and development needs.


Brand Communication & Internal Campaigns

Led the internal communication strategy to drive the MyGrowth Hub’s adoption across Siemens offices worldwide. By creating clear messaging and promotional materials that aligned with the brand’s voice, I helped achieve high internal visibility for the platform from its launch.

---

Outcome

The MyGrowth Hub was a game-changer for Siemens' internal learning and development landscape. With an outstanding 87% engagement rate across more than 70 content channels, the platform not only met but exceeded initial adoption goals by 20%. The tool empowered Siemens employees worldwide to take charge of their professional growth and personal branding. Moreover, the project’s innovative design was recognized with two Red Dot Design Awards for its Best Educational Illustration and Best Corporate Design, highlighting its success in combining functionality with an elevated visual experience.

 
— 01


— 02

— 03

Forms and internal processes often feel tedious and cumbersome. By designing an intuitive and user-friendly interface, we transformed these experiences into engaging and enjoyable interactions. Our approach humanized the process, making information access easier and infusing a sense of fun into the user experience.

— 04   

— 05  

Personal and professional development should be inclusive and accessible to every employee, regardless of their role or level within the company. We developed the branding and identity for Siemens' MyGrowth Hub and its internal marketing campaign, ensuring that every employee worldwide has the opportunity to enhance their skills through a dynamic and well-structured learning platform.

— 06 

— 09

— 10

— 11

— 12

Next Project︎

Par-Dos