Siemens MyGrowth Hub: A Design Revolution in Employee Learning
IMPACT ON EDUCATION & INCLUSION
Art Direction, UI, Brand Guidelines
Berlin
Project Overview
At R/GA Berlin, I led the Art Direction and UI Design for Siemens' MyGrowth Hub, a global internal e-learning platform created to support employee development and personal branding. The platform was designed to encourage self-driven growth, aligning with Siemens’ commitment to innovation and lifelong learning.
At R/GA Berlin, I led the Art Direction and UI Design for Siemens' MyGrowth Hub, a global internal e-learning platform created to support employee development and personal branding. The platform was designed to encourage self-driven growth, aligning with Siemens’ commitment to innovation and lifelong learning.
Impact
The MyGrowth Hub significantly enhanced Siemens' internal learning and development efforts by making growth opportunities more accessible to employees across the globe. By providing a platform that was easy to navigate and visually engaging, we enabled Siemens' workforce to take charge of their career paths and development goals. The platform not only accelerated professional growth but also promoted a culture of self-empowerment and continuous learning across over 200 global offices.
The MyGrowth Hub significantly enhanced Siemens' internal learning and development efforts by making growth opportunities more accessible to employees across the globe. By providing a platform that was easy to navigate and visually engaging, we enabled Siemens' workforce to take charge of their career paths and development goals. The platform not only accelerated professional growth but also promoted a culture of self-empowerment and continuous learning across over 200 global offices.
Key Contributions
I collaborated closely with Siemens stakeholders to ensure a user-centric and brand-aligned design. I led the visual and UI development, built a scalable editorial system with over 70 content channels, and crafted internal communication strategies that boosted platform adoption by 20%. The platform achieved an 87% engagement rate, a testament to its intuitive and inspiring design.
I collaborated closely with Siemens stakeholders to ensure a user-centric and brand-aligned design. I led the visual and UI development, built a scalable editorial system with over 70 content channels, and crafted internal communication strategies that boosted platform adoption by 20%. The platform achieved an 87% engagement rate, a testament to its intuitive and inspiring design.
Outcome
MyGrowth Hub became a benchmark for digital learning experiences within Siemens, receiving two Red Dot Design Awards for Best Educational Illustration and Best Corporate Design. Its intuitive interface and strategic rollout empowered thousands of employees globally and reinforced Siemens’ role as a forward-thinking, employee-centric organization.
MyGrowth Hub became a benchmark for digital learning experiences within Siemens, receiving two Red Dot Design Awards for Best Educational Illustration and Best Corporate Design. Its intuitive interface and strategic rollout empowered thousands of employees globally and reinforced Siemens’ role as a forward-thinking, employee-centric organization.
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Making fun the boring
Forms and internal processes often feel tedious and cumbersome. By designing an intuitive and user-friendly interface, we transformed these experiences into engaging and enjoyable interactions. Our approach humanized the process, making information access easier and infusing a sense of fun into the user experience.
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Growing is for everyone
Personal and professional development should be inclusive and accessible to every employee, regardless of their role or level within the company. We developed the branding and identity for Siemens' MyGrowth Hub and its internal marketing campaign, ensuring that every employee worldwide has the opportunity to enhance their skills through a dynamic and well-structured learning platform.
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Crafted with love in Barcelona 💙