Siemens

— Art Direction, UI, Brand Guidelines
— Impact on Education and Inclusion

Berlin

Project Overview

At R/GA Berlin, I spearheaded the art direction and UI design for Siemens' MyGrowth Hub, an internal learning platform designed to foster personal and professional growth among Siemens employees. This innovative tool aimed to empower employees to build their own personal brands within the company, offering a user-friendly and intuitive experience.

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Key Achievements

Global Impact

The MyGrowth Hub was rolled out across over 200 Siemens offices worldwide, making a significant impact on the company's internal learning and development initiatives.

Engagement 

The platform achieved an impressive 87% engagement rate across more than 70 content channels, surpassing initial engagement targets by 20%. This high level of engagement reflects the platform’s effectiveness in capturing and retaining employee interest.


Internal Adoption

The MyGrowth Hub was seamlessly integrated into Siemens' internal systems, significantly enhancing the company's learning resources and supporting the professional development of thousands of employees.

Awards 

The project’s excellence in design was recognized with two Red Dot Design Awards—one for Best Educational Illustration and one for Best Corporate Design. These accolades underscore the project's success and innovation in creating a visually compelling and effective learning tool.

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Role and Contributions

As the lead art director and UI designer, I was responsible for creating a visually engaging and user-friendly interface that aligned with Siemens' corporate brand. My role included developing the overall design strategy, crafting detailed UI elements, and ensuring a cohesive and intuitive user experience across the platform. Additionally, I contributed to defining the branding pieces and communication strategies for the internal marketing campaign that supported the hub’s launch.

 
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Forms and internal processes often feel tedious and cumbersome. By designing an intuitive and user-friendly interface, we transformed these experiences into engaging and enjoyable interactions. Our approach humanized the process, making information access easier and infusing a sense of fun into the user experience.

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Personal and professional development should be inclusive and accessible to every employee, regardless of their role or level within the company. We developed the branding and identity for Siemens' MyGrowth Hub and its internal marketing campaign, ensuring that every employee worldwide has the opportunity to enhance their skills through a dynamic and well-structured learning platform.

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