Rio Life: A Vision-Driven Brand for the Future of Health
IMPACT ON MENTAL HEALTH
Branding, Brand Guidelines, Packaging, Art Direction, UI,
United Kingdom
Project Overview
Rio Life is a next-generation health and wellness platform designed to integrate AI-driven real-time tracking, NHS compatibility, and a community-first approach. Collaborating closely with founder, I led a comprehensive brand development process—from naming and visual identity to packaging, digital presence, and app UI—aimed at redefining the health tracking category through a vision of long-term habit-building and motivation.
Rio Life is a next-generation health and wellness platform designed to integrate AI-driven real-time tracking, NHS compatibility, and a community-first approach. Collaborating closely with founder, I led a comprehensive brand development process—from naming and visual identity to packaging, digital presence, and app UI—aimed at redefining the health tracking category through a vision of long-term habit-building and motivation.
Impact
The brand was strategically crafted to support Rio Life’s ambitious goal of capturing 5% of the UK health tracking market. With a funding target of £10M–£20M, the cohesive brand identity plays a pivotal role in building investor trust and consumer traction, positioning Rio Life as a disruptive force in the wellness space.
The brand was strategically crafted to support Rio Life’s ambitious goal of capturing 5% of the UK health tracking market. With a funding target of £10M–£20M, the cohesive brand identity plays a pivotal role in building investor trust and consumer traction, positioning Rio Life as a disruptive force in the wellness space.
Key Contributions
I directed the full brand ecosystem, including naming strategy, logo design, typography, color palette, packaging, social media, photography art direction, web design, and app UI. This holistic approach ensured consistency across all touchpoints, creating a compelling and unified brand experience that resonates with both users and stakeholders.
I directed the full brand ecosystem, including naming strategy, logo design, typography, color palette, packaging, social media, photography art direction, web design, and app UI. This holistic approach ensured consistency across all touchpoints, creating a compelling and unified brand experience that resonates with both users and stakeholders.
Outcome
The Rio Life brand stands as a testament to the power of strategic branding in driving business success. By seamlessly blending aesthetics with functionality, the brand not only enhances user engagement but also lays a strong foundation for growth and differentiation in a competitive market.
The Rio Life brand stands as a testament to the power of strategic branding in driving business success. By seamlessly blending aesthetics with functionality, the brand not only enhances user engagement but also lays a strong foundation for growth and differentiation in a competitive market.
Crafted with love in Barcelona 💙