Eholo Reimagined: Elevating Mental Health Management with a Fresh Face
IMPACT ON MENTAL HEALTH
Branding, Art Direction, Social Media
Barcelona
Project Overview
The Eholo Brand Refresh was a strategic rebranding project aimed at modernizing a management software tailored for psychologists, while preserving its core identity. Through a deeply collaborative process with the client, we crafted a new visual direction that honored the brand’s original essence and aligned with its long-term vision.
The Eholo Brand Refresh was a strategic rebranding project aimed at modernizing a management software tailored for psychologists, while preserving its core identity. Through a deeply collaborative process with the client, we crafted a new visual direction that honored the brand’s original essence and aligned with its long-term vision.
Impact
The refreshed brand significantly enhanced both the usability and appeal of the platform, contributing to a more intuitive user experience. This transformation helped position Eholo to attract 10,000 new users and improve daily workflows for psychologists, enabling them to focus more on client care.
The refreshed brand significantly enhanced both the usability and appeal of the platform, contributing to a more intuitive user experience. This transformation helped position Eholo to attract 10,000 new users and improve daily workflows for psychologists, enabling them to focus more on client care.
Key Contributions
I led the visual overhaul through mood boards, refined typography and color systems, and a streamlined logo update. I also elevated the brand’s social presence and created comprehensive guidelines. These updates supported a 40% increase in user interaction and positioned Eholo as a more engaging and consistent brand across platforms.
I led the visual overhaul through mood boards, refined typography and color systems, and a streamlined logo update. I also elevated the brand’s social presence and created comprehensive guidelines. These updates supported a 40% increase in user interaction and positioned Eholo as a more engaging and consistent brand across platforms.
Outcome
The project resulted in a revitalized identity that resonates with mental health professionals, driving stronger engagement and loyalty. The updated branding not only improved the platform’s perception but also fostered a growing community of users more likely to recommend Eholo, amplifying its impact and reach.
The project resulted in a revitalized identity that resonates with mental health professionals, driving stronger engagement and loyalty. The updated branding not only improved the platform’s perception but also fostered a growing community of users more likely to recommend Eholo, amplifying its impact and reach.
Crafted with love in Barcelona 💙