Eholo Reimagined: Elevating Mental Health Management with a Fresh Face

IMPACT ON MENTAL HEALTH
Branding, Art Direction, Social Media

Barcelona

Project Overview

The Eholo Brand Refresh was a transformative initiative aimed at redefining the identity of Eholo, a management software tailored for psychologists. My mission was to modernize the brand while honoring the core elements cherished by its users. The process was deeply collaborative, engaging the client at every stage to ensure the new identity was not only fresh but also a true reflection of their vision and values.

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Impact

The revitalized Eholo brand has fundamentally transformed the landscape for mental health professionals, making a substantial difference in how they engage with practice management software. The updated identity not only enhanced the visual appeal of Eholo but also significantly improved its functionality and usability. By prioritizing user-centered design, we created an intuitive platform that streamlines workflow processes, allowing psychologists to focus more on what truly matters—supporting their clients effectively.


Rebranding Strategy

With the ambitious goal of attracting 10,000 new users, the refreshed brand has been strategically positioned as a leader in mental health software. By effectively communicating its unique value propositions, the brand has captured the attention of professionals seeking innovative solutions tailored to their needs.


Brand Engagement 

Targeting a 40% increase in user interactions, the project has successfully enhanced connection and satisfaction among users. By improving engagement metrics, we have nurtured a thriving community of mental health professionals who are now more likely to share their experiences and recommend Eholo to peers, further amplifying its impact.


Media Presence 

Targeting a 40% increase in user interactions, the project has successfully enhanced connection and satisfaction among users. By improving engagement metrics, we have nurtured a thriving community of mental health professionals who are now more likely to share their experiences and recommend Eholo to peers, further amplifying its impact.

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Key Contributions

Collaborative Process

Engaged closely with the client throughout the rebranding journey to ensure the new identity genuinely reflected their mission and core values. This hands-on approach ensured that the final result was a true representation of their vision and fostered a strong sense of ownership and alignment with their brand.


Mood Boarding & Design

Developed an in-depth mood board encompassing essential elements such as typography, color palettes, and design references. This strategic approach provided a clear, creative direction for crafting a modern, cohesive brand identity that aligns with contemporary design trends while staying true to the brand’s heritage.


Logo & Visual Elements 

Refined the existing logo by simplifying the logotype and enhancing the symbol, creating a visually striking and meaningful brand mark. Implemented a fresh, elegant approach to photography and typography, blending functionality with sophistication, and preserving crucial design elements from the original brand to maintain continuity.


Social Media & Brand Guidelines

Overhauled the brand’s social media presence to achieve a more polished and consistent look, significantly improving engagement and brand perception. Developed comprehensive brand guidelines that include detailed rules for logo usage, color palette, typography, and flexible design templates. These guidelines ensure a unified, professional appearance across all channels and formats, maintaining brand consistency and integrity.

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Outcome

The Eholo Brand Refresh has led to a revitalized, modern brand that resonates deeply with mental health professionals. By refining essential elements and enhancing visual appeal, I have created a brand identity that supports Eholo’s mission and fosters greater user engagement. This project not only upgraded Eholo’s look but also strengthened its role in supporting psychologists, making their daily work more effective and fulfilling.