Par-Dos: The Art of Second Chances
IMPACT ON SUSTAINABILITY
Strategy, Branding, Social Media
Medellín
Project Overview
Par-Dos is an interior design studio founded in Medellín to explore the harmony between sustainability and creativity. As Brand Consultant and Creative Director, I developed the brand from the ground up, building an identity that embodies transformation—bridging opposites like old and new, or empty and full—to reflect the studio’s philosophy of mindful space renewal.
Par-Dos is an interior design studio founded in Medellín to explore the harmony between sustainability and creativity. As Brand Consultant and Creative Director, I developed the brand from the ground up, building an identity that embodies transformation—bridging opposites like old and new, or empty and full—to reflect the studio’s philosophy of mindful space renewal.
Impact
Since launch, Par-Dos has secured over 30 projects across residential and commercial spaces, quickly establishing itself as a leader in sustainable interior design. The brand’s thoughtful ethos has attracted a digital following of nearly 6,500 Instagram users, forming a highly engaged community that values its unique approach to transforming spaces with purpose and care.
Since launch, Par-Dos has secured over 30 projects across residential and commercial spaces, quickly establishing itself as a leader in sustainable interior design. The brand’s thoughtful ethos has attracted a digital following of nearly 6,500 Instagram users, forming a highly engaged community that values its unique approach to transforming spaces with purpose and care.
Key Contributions
I led the development of Par-Dos’s distinctive brand identity and strategic positioning, weaving themes of sustainability and innovation throughout. This included crafting a strong digital presence and social media strategy that drove engagement and clearly communicated the studio’s values, helping the brand stand out in a competitive industry.
I led the development of Par-Dos’s distinctive brand identity and strategic positioning, weaving themes of sustainability and innovation throughout. This included crafting a strong digital presence and social media strategy that drove engagement and clearly communicated the studio’s values, helping the brand stand out in a competitive industry.
Outcome
Par-Dos has grown into a respected design studio known for its sustainability-first approach and creative edge. With a strong visual identity, expanding portfolio, and engaged community, the brand now serves as a reference point for how interior design can be both aesthetically impactful and environmentally responsible.
Par-Dos has grown into a respected design studio known for its sustainability-first approach and creative edge. With a strong visual identity, expanding portfolio, and engaged community, the brand now serves as a reference point for how interior design can be both aesthetically impactful and environmentally responsible.
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Crafted with love in Barcelona 💙