UNICEF & WHO / The Lancet’s report Global Campaign
IMPACT ON HEALTH & INCLUSION
Visual Design, Art Direction
Global Campaign
Project Overview
At Elkanodata, I led the creative direction for a global campaign developed in partnership with the World Health Organization (WHO) and UNICEF. Based on The Lancet’s report, the initiative aimed to spotlight children as a vulnerable population and raise global awareness about children’s health. My role encompassed campaign conceptualization, visual direction, and oversight of motion graphic production.
At Elkanodata, I led the creative direction for a global campaign developed in partnership with the World Health Organization (WHO) and UNICEF. Based on The Lancet’s report, the initiative aimed to spotlight children as a vulnerable population and raise global awareness about children’s health. My role encompassed campaign conceptualization, visual direction, and oversight of motion graphic production.
Impact
The campaign was launched globally, reaching over 100 countries where UNICEF and WHO are active, engaging an estimated audience of over 200 million people. The initiative employed a positive, playful approach to effectively communicate its message, capturing attention and driving awareness about children’s health issues.
The campaign was launched globally, reaching over 100 countries where UNICEF and WHO are active, engaging an estimated audience of over 200 million people. The initiative employed a positive, playful approach to effectively communicate its message, capturing attention and driving awareness about children’s health issues.
Key Contributions
I crafted the central campaign concept and visual strategy, ensuring alignment with WHO and UNICEF’s goals. My art direction unified all design elements for clarity and engagement, while I led a motion graphics team in producing animated content that enhanced message delivery. The result was a visually cohesive campaign that made complex topics both understandable and memorable.
I crafted the central campaign concept and visual strategy, ensuring alignment with WHO and UNICEF’s goals. My art direction unified all design elements for clarity and engagement, while I led a motion graphics team in producing animated content that enhanced message delivery. The result was a visually cohesive campaign that made complex topics both understandable and memorable.
Outcome
This campaign set a new benchmark for global health communication, significantly boosting public engagement on children’s health. Its innovative design approach earned a feature in Design Rush Magazine’s Best Print Design category, celebrating both its creative execution and its success in amplifying an urgent global message.
This campaign set a new benchmark for global health communication, significantly boosting public engagement on children’s health. Its innovative design approach earned a feature in Design Rush Magazine’s Best Print Design category, celebrating both its creative execution and its success in amplifying an urgent global message.
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Communication through happiness
Social media and traditional communications were the channels to output the campaigns and messages.
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Crafted with love in Barcelona 💙