UNICEF & WHO / The Lancet’s report Global Campaign

IMPACT ON HEALTH & INCLUSION
Visual Design, Art Direction

Global Campaign

Project Overview

At Elkanodata, I led the creative approach for a transformative campaign developed in collaboration with the World Health Organization (WHO) and UNICEF. Centered around The Lancet’s report, the initiative aimed to spotlight children as a vulnerable population and raise awareness about children’s health. My role included conceptualizing the campaign, directing art and visual implementation, and overseeing the motion graphics team.

Impact

The campaign was launched globally, reaching over 100 countries where UNICEF and WHO are active, engaging an estimated audience of over 200 million people. The initiative employed a positive, playful approach to effectively communicate its message, capturing attention and driving awareness about children’s health issues.

Key Contributions

Creative Approach

Developed a compelling pitch that aligned with the core objectives of WHO and UNICEF. The concept focused on a visually engaging narrative that made complex health issues accessible and emotionally resonant, setting a new standard for impactful communication in public health campaigns.

Art Direction

Directed a comprehensive visual overhaul to ensure every element—from typography to imagery—was captivating and cohesive. This involved creating a design language that was both engaging and consistent, enhancing the campaign’s effectiveness in conveying its message.

Motion Graphics

Led the motion graphics team in crafting dynamic, visually stimulating content that captivated audiences and enhanced the overall viewer experience. The animated elements were designed to not only attract attention but also to clarify and amplify the campaign’s key messages.

Outcome

The campaign's global reach and substantial engagement significantly advanced the dialogue around children's health. By blending strategic design with effective communication, the project made a substantial impact, fostering greater awareness and support across international communities. It was featured in Design Rush Magazine’s best print design category, recognizing its excellence in print design and overall effectiveness.