https://sebastianpelaez.com sebastian pelaez Thu, 19 Sep 2024 14:22:30 +0000 https://sebastianpelaez.com en https://sebastianpelaez.com/Featured-Projects Fri, 08 Nov 2019 08:40:04 +0000 sebastian pelaez https://sebastianpelaez.com/Featured-Projects &nbsp; &nbsp; &nbsp; &nbsp; 👋 I am Sebastián, a Brand Consultant and Creative Art Director 💙 Delivering purpose-driven and best-in-class brands and strategies to make an impact and drive business growth. Already interested in a collaboration? Book a call︎ Selected Work (6) <img width="2082" height="1437" width_o="2082" height_o="1437" data-src="https://freight.cargo.site/t/original/i/3991d8c1d94a9f5f08b997305b85be5b56c4d8d8dc3b9d4867885392c179aa09/Screenshot-2025-04-22-at-18.29.55.png" data-mid="230528161" border="0" src="https://freight.cargo.site/w/1000/i/3991d8c1d94a9f5f08b997305b85be5b56c4d8d8dc3b9d4867885392c179aa09/Screenshot-2025-04-22-at-18.29.55.png" /> Rio Life: A Vision-Driven Brand for the Future of Health&nbsp; IMPACT ON HEALTH Branding, Brand Guidelines, Packaging, Art Direction, UI <img width="1518" height="1074" width_o="1518" height_o="1074" data-src="https://freight.cargo.site/t/original/i/b2a767b1dfa207432c33cf7f062fd6cca9a10db73e674ffbe31312f39473da74/Screenshot-2025-05-02-at-18.45.50.png" data-mid="231888795" border="0" src="https://freight.cargo.site/w/1000/i/b2a767b1dfa207432c33cf7f062fd6cca9a10db73e674ffbe31312f39473da74/Screenshot-2025-05-02-at-18.45.50.png" /> Eholo Reimagined: Elevating Mental Health Management with a Fresh Face IMPACT ON MENTAL HEALTH Branding, Art Direction, Social Media <img width="1956" height="1440" width_o="1956" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b97a40f334e21d62ff20817bd61fc47903218b00f2c7b5351398e52fc7c90644/00-2-thumb.png" data-mid="233782063" border="0" src="https://freight.cargo.site/w/1000/i/b97a40f334e21d62ff20817bd61fc47903218b00f2c7b5351398e52fc7c90644/00-2-thumb.png" /> ZEN by Deezer: A Transformative Wellness Experience IMPACT ON HEALTH &amp; WELLNESS Branding, Art Direction, UI <img width="1457" height="1069" width_o="1457" height_o="1069" data-src="https://freight.cargo.site/t/original/i/16bdec88492f97a0f8c205698df31e489ae892727c30372161a75337112c84f2/siemens.png" data-mid="194830191" border="0" src="https://freight.cargo.site/w/1000/i/16bdec88492f97a0f8c205698df31e489ae892727c30372161a75337112c84f2/siemens.png" /> Siemens MyGrowth Hub: A Design Revolution in Employee LearningIMPACT ON EDUCATION &amp; INCLUSION Art Direction, Branding, UI, Brand Guidelines <img width="1457" height="1069" width_o="1457" height_o="1069" data-src="https://freight.cargo.site/t/original/i/68154e38a6278fac4a49de0488ed3cc94161632aa0ae2be02a4edff470fa4aad/pardos.png" data-mid="194825290" border="0" src="https://freight.cargo.site/w/1000/i/68154e38a6278fac4a49de0488ed3cc94161632aa0ae2be02a4edff470fa4aad/pardos.png" /> Par-Dos: The Art of Second Chances IMPACT ON SUSTAINABILITYStrategy, Branding, Social Media <img width="2204" height="1614" width_o="2204" height_o="1614" data-src="https://freight.cargo.site/t/original/i/723665a01b99063793feebd301e2b22eb51a70310862e8af3887031b161ebfa2/Screenshot-2023-10-25-at-00.28.36.png" data-mid="194748215" border="0" src="https://freight.cargo.site/w/1000/i/723665a01b99063793feebd301e2b22eb51a70310862e8af3887031b161ebfa2/Screenshot-2023-10-25-at-00.28.36.png" /> UNICEF+WHO: The Lancet’s report Global CampaignIMPACT ON HEALTH &amp; INCLUSION Visual Design, Art Direction Change requires bravery. It takes bravery to stand apart, to embrace what makes us different, and to find light in a world where many choose to blend in. It takes bravery to seek purpose, to carve out a space where brands can do more than just exist—they can create impact. I’ve spent my career crafting identities for brands that matter. Brands that foster change, build movements, and make the world a better place. I’m here for the doers, the ones who won’t settle for mediocrity, who know that the power of design can transform more than just a business—it can transform the planet. Every brand has a story, a soul, a reason for being. My mission is to uncover it, amplify it, and make it relevant for those who need it most. The decision to pursue this path? It wasn’t easy. It required bravery—a commitment to challenge the status quo and push past comfort zones. I design for the bold. For those who trust in the vision, the mission, and the impact we’ll create together. I succeed when you succeed, and when we succeed, the world becomes a little brighter. Let’s build something brave together. Let’s make a difference. Core Values (3+) 01. Make an impact 02. Collaborate to succeed03. Design drives growth &nbsp; 01.&nbsp; I believe that design is more than aesthetics—it’s a tool for transformation.Every project I embark on aims to not only create visually compelling results but also drive meaningful, measurable impact. Whether it’s boosting brand awareness or amplifying a cause, my goal is to help brands leave a lasting, positive imprint on the world. 02. Strong partnerships build stronger results.I thrive on collaboration, working closely with key stakeholders, strategists, tech teams, and clients to ensure that every part of the design journey is aligned and impactful. I believe that the best ideas come from collective creativity, and when we come together, we push beyond limits to build something extraordinary. 03. I create strategic design solutions that go beyond just looking good—they deliver.I bring expertise in tools like Illustrator, Photoshop, and Figma, blending them with strategic thinking to craft brand stories that hit the mark. My focus is on delivering results within time and budget constraints, ensuring that every project contributes to your business objectives and fuels growth. Superpowers 🦸🏻‍♂️&nbsp;(12+) ︎ Branding&nbsp; ︎ Brand Strategy &nbsp; &nbsp; ︎ Art Direction&nbsp; &nbsp; &nbsp; &nbsp; ︎ Creative Direction︎ Visual Design&nbsp; &nbsp;︎ Advertising Campaigns ︎ UX/UI&nbsp; &nbsp; &nbsp; &nbsp; ︎ Social Media &nbsp; &nbsp;&nbsp; &nbsp;︎ Marketing Campaigns︎ Leadership︎ Team Management ︎ Empathy <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/9612371dfa8459857a3aadbf02498395b4094ce4e8a4ece9e55b5246007600b5/1.png" data-mid="194821050" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/9612371dfa8459857a3aadbf02498395b4094ce4e8a4ece9e55b5246007600b5/1.png" />&nbsp; &nbsp;<img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/be914726e6e36186a9cdc3494c8561659e05134065490a56e1cdb25efd1315ec/2.png" data-mid="194821051" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/be914726e6e36186a9cdc3494c8561659e05134065490a56e1cdb25efd1315ec/2.png" />&nbsp; &nbsp;<img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/54ced38198ade4bf06eaebcdea7b1b0f16a0f2eb9497f33347a9c0c62b279782/3.png" data-mid="194821052" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/54ced38198ade4bf06eaebcdea7b1b0f16a0f2eb9497f33347a9c0c62b279782/3.png" /> &nbsp;<img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/24137d8cc1406fb32d830d095942ffff67e5ab14476a82a9774c779937c6fb09/4.png" data-mid="194821053" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/24137d8cc1406fb32d830d095942ffff67e5ab14476a82a9774c779937c6fb09/4.png" /> &nbsp; <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/e273ddfbfc92a6c2811a2650b4b407bdb3e9c3c0fa9b763d65650008f359c28a/5.png" data-mid="194821054" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/e273ddfbfc92a6c2811a2650b4b407bdb3e9c3c0fa9b763d65650008f359c28a/5.png" />&nbsp; &nbsp; &nbsp; <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/fdddf52acf6e5968eed539fa4cf3c801569401d358ea71e5e6b75311a46d3982/6.png" data-mid="194821055" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/fdddf52acf6e5968eed539fa4cf3c801569401d358ea71e5e6b75311a46d3982/6.png" /><img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/93245d2a4f927e5d808b1cd7ac4c8ae99f5191493ef7dbe3205c8f8197048f61/7.png" data-mid="194821056" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/93245d2a4f927e5d808b1cd7ac4c8ae99f5191493ef7dbe3205c8f8197048f61/7.png" /><img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/1606f106c866ae7560cdfb6015619f7cbb8c6cf6a5e59f87c0901fe3085d8c90/8.png" data-mid="194821057" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/1606f106c866ae7560cdfb6015619f7cbb8c6cf6a5e59f87c0901fe3085d8c90/8.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/7f9287a1463a07989a855f5511f3ccd706f44442a43b09ce0ed2384c0a3c6992/9.png" data-mid="194821058" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/7f9287a1463a07989a855f5511f3ccd706f44442a43b09ce0ed2384c0a3c6992/9.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/968017773952bb0aa2223e3c675b73ffcca5347cc8076ec9afaf207816b8cff0/10.png" data-mid="194821059" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/968017773952bb0aa2223e3c675b73ffcca5347cc8076ec9afaf207816b8cff0/10.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/71a0985c80ddb27699a0c0decb403194666ababf7b8c0c02fff429c29b5d359e/11.png" data-mid="194821060" border="0" data-scale="13" src="https://freight.cargo.site/w/400/i/71a0985c80ddb27699a0c0decb403194666ababf7b8c0c02fff429c29b5d359e/11.png" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1790" height="1196" width_o="1790" height_o="1196" data-src="https://freight.cargo.site/t/original/i/482b8e24c9bb17e24127e065c85788a7cb109fcbf4f65de9e344d666d510cc54/I-hear-you.jpg" data-mid="196129267" border="0" src="https://freight.cargo.site/w/1000/i/482b8e24c9bb17e24127e065c85788a7cb109fcbf4f65de9e344d666d510cc54/I-hear-you.jpg" /> Let’s talk!&nbsp;😉 Email︎ LinkedIn︎&nbsp; &nbsp; Behance︎Book a Call︎ https://sebastianpelaez.com/Text Fri, 08 Nov 2019 08:40:05 +0000 sebastian pelaez https://sebastianpelaez.com/Text https://sebastianpelaez.com/Eholo Thu, 19 Sep 2024 14:22:30 +0000 sebastian pelaez https://sebastianpelaez.com/Eholo Eholo Reimagined: Elevating Mental Health Management with a Fresh Face IMPACT ON MENTAL HEALTHBranding, Art Direction, Social MediaBarcelona <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd325a12c64cbe54df877a643849ab65037ec67d4f896fa3595e984b2edc9950/00-2.png" data-mid="232888374" border="0" src="https://freight.cargo.site/w/1000/i/fd325a12c64cbe54df877a643849ab65037ec67d4f896fa3595e984b2edc9950/00-2.png" /> Project Overview The Eholo Brand Refresh was a strategic rebranding project aimed at modernizing a management software tailored for psychologists, while preserving its core identity. Through a deeply collaborative process with the client, we crafted a new visual direction that honored the brand’s original essence and aligned with its long-term vision. Impact The refreshed brand significantly enhanced both the usability and appeal of the platform, contributing to a more intuitive user experience. This transformation helped position Eholo to attract 10,000 new users and improve daily workflows for psychologists, enabling them to focus more on client care. Key ContributionsI led the visual overhaul through mood boards, refined typography and color systems, and a streamlined logo update. I also elevated the brand’s social presence and created comprehensive guidelines. These updates supported a 40% increase in user interaction and positioned Eholo as a more engaging and consistent brand across platforms. OutcomeThe project resulted in a revitalized identity that resonates with mental health professionals, driving stronger engagement and loyalty. The updated branding not only improved the platform’s perception but also fostered a growing community of users more likely to recommend Eholo, amplifying its impact and reach. <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/975174ab258f9fb7fbb07d847203e5f039ab42b76799e50508e3f2d9bc2df2d8/00.png" data-mid="232888379" border="0" src="https://freight.cargo.site/w/1000/i/975174ab258f9fb7fbb07d847203e5f039ab42b76799e50508e3f2d9bc2df2d8/00.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cef3f8a57ac5907d3433e37a087aa7ffc7c285037b4872d2d97a77a40e763497/00-1.png" data-mid="218336528" border="0" src="https://freight.cargo.site/w/1000/i/cef3f8a57ac5907d3433e37a087aa7ffc7c285037b4872d2d97a77a40e763497/00-1.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/223ac3bfae0dc8fe56d4026d0bb4ec16b43ad093168f41815555aef69698cacf/01.png" data-mid="218662225" border="0" src="https://freight.cargo.site/w/1000/i/223ac3bfae0dc8fe56d4026d0bb4ec16b43ad093168f41815555aef69698cacf/01.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89f9509d4f3f4d857f0cfc3264ee5e6d65373ce255af49d3e22fd8e21e4dd766/02.png" data-mid="218662192" border="0" src="https://freight.cargo.site/w/1000/i/89f9509d4f3f4d857f0cfc3264ee5e6d65373ce255af49d3e22fd8e21e4dd766/02.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa9503e0de0a9b0e05c0d349eafdaa9eae91515d001bf1de887afefab6ccac8f/04.png" data-mid="218335556" border="0" src="https://freight.cargo.site/w/1000/i/fa9503e0de0a9b0e05c0d349eafdaa9eae91515d001bf1de887afefab6ccac8f/04.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8984f2361d6909e436c987a594cb001ad7a5d92c2cc0d2fe5125d7d20629343/05.png" data-mid="218335499" border="0" src="https://freight.cargo.site/w/1000/i/e8984f2361d6909e436c987a594cb001ad7a5d92c2cc0d2fe5125d7d20629343/05.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/150a157cb075c46b1c63e5a4f7edd30d0f821bf995f13c603020e68414ceb4ac/06.png" data-mid="218335536" border="0" src="https://freight.cargo.site/w/1000/i/150a157cb075c46b1c63e5a4f7edd30d0f821bf995f13c603020e68414ceb4ac/06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3d0248dedaeebee68715f9bf27db4cc636c826548baeb17de9a46dee119ad25/06-3.png" data-mid="218662210" border="0" src="https://freight.cargo.site/w/1000/i/f3d0248dedaeebee68715f9bf27db4cc636c826548baeb17de9a46dee119ad25/06-3.png" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/52056ee00bf091627db62813ed7317e79f5ec502b917ddbffcc5269ceb36f211/07-0.png" data-mid="232888380" border="0" src="https://freight.cargo.site/w/1000/i/52056ee00bf091627db62813ed7317e79f5ec502b917ddbffcc5269ceb36f211/07-0.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c056b7b3b4b666c71a3352ae2040ce78ab01fc06690acb0b2fddd6cdeffc7eef/07.png" data-mid="218335552" border="0" src="https://freight.cargo.site/w/1000/i/c056b7b3b4b666c71a3352ae2040ce78ab01fc06690acb0b2fddd6cdeffc7eef/07.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc24dffd9e2b942eec6d2bf0af8e8654556bfc94fbea5992ca9a8111ec9c1850/07-2.png" data-mid="232888382" border="0" src="https://freight.cargo.site/w/1000/i/bc24dffd9e2b942eec6d2bf0af8e8654556bfc94fbea5992ca9a8111ec9c1850/07-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/178547b67da2d41e97d19c6472368b39f92b9829496d07fdf285a276642e5571/16.png" data-mid="218345287" border="0" src="https://freight.cargo.site/w/1000/i/178547b67da2d41e97d19c6472368b39f92b9829496d07fdf285a276642e5571/16.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac450f042ae238742b32238ec582f56afec0d82897dacdd40f35edc9a8b4088d/07-3.png" data-mid="232888383" border="0" src="https://freight.cargo.site/w/1000/i/ac450f042ae238742b32238ec582f56afec0d82897dacdd40f35edc9a8b4088d/07-3.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/364c7c60d90d6f9b73f81a77c36332a822c44ed9ff186167f90d45ddffe567cc/08.png" data-mid="232888384" border="0" src="https://freight.cargo.site/w/1000/i/364c7c60d90d6f9b73f81a77c36332a822c44ed9ff186167f90d45ddffe567cc/08.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efc7e82a3e61c9660018c83ecaeca6c05dcf2689d2fa602aa4cc524884235df5/08-2.png" data-mid="218662200" border="0" src="https://freight.cargo.site/w/1000/i/efc7e82a3e61c9660018c83ecaeca6c05dcf2689d2fa602aa4cc524884235df5/08-2.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8030cf9e024dd6a4ff54dcca139368e2e21600f610769633e1d3ddc2280363bd/09.png" data-mid="232888388" border="0" src="https://freight.cargo.site/w/1000/i/8030cf9e024dd6a4ff54dcca139368e2e21600f610769633e1d3ddc2280363bd/09.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97a9aef135a9f0b24f62fa618e33441961cdb73386256100278780df743317a2/10.png" data-mid="232888407" border="0" src="https://freight.cargo.site/w/1000/i/97a9aef135a9f0b24f62fa618e33441961cdb73386256100278780df743317a2/10.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23b7c3589b803669a4043d7f8dac923fbdbdf5dfe64df6e1a35e2186fabc0025/11.png" data-mid="218335570" border="0" src="https://freight.cargo.site/w/1000/i/23b7c3589b803669a4043d7f8dac923fbdbdf5dfe64df6e1a35e2186fabc0025/11.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b28639370d61c9991d371c25388883dedfcaf5830eab45f1f37c9fb8eeea4cd/12.png" data-mid="218335600" border="0" src="https://freight.cargo.site/w/1000/i/5b28639370d61c9991d371c25388883dedfcaf5830eab45f1f37c9fb8eeea4cd/12.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c4459d59f239227527749cc7250ecc5b9cf8266733a908bd55c23cbdba164f5/15.png" data-mid="218335749" border="0" src="https://freight.cargo.site/w/1000/i/2c4459d59f239227527749cc7250ecc5b9cf8266733a908bd55c23cbdba164f5/15.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7f3ac12f804812f07c13eb1ca20f88f20d319b717bc4ac2d5317071531d1935/14.png" data-mid="218335747" border="0" src="https://freight.cargo.site/w/1000/i/f7f3ac12f804812f07c13eb1ca20f88f20d319b717bc4ac2d5317071531d1935/14.png" /> Next Project︎ Zen by Deezer ︎ Home https://sebastianpelaez.com/ZEN Tue, 24 Oct 2023 12:56:38 +0000 sebastian pelaez https://sebastianpelaez.com/ZEN ZEN by Deezer: A Transformative Wellness Experience IMPACT ON HEALTH &amp; WELLNESSBranding, Art Direction, UI Paris <img width="2560" height="1728" width_o="2560" height_o="1728" data-src="https://freight.cargo.site/t/original/i/eb4a06821609d9bf5617cd8f310f22691761017da6ac0b06f066cbd8d3843561/Mockup_01-1.png" data-mid="232889099" border="0" src="https://freight.cargo.site/w/1000/i/eb4a06821609d9bf5617cd8f310f22691761017da6ac0b06f066cbd8d3843561/Mockup_01-1.png" /> Project Overview The ZEN Rebranding and Art Direction project was a bold initiative to elevate Deezer’s wellness app by fusing sleek modern aesthetics with emotional warmth and mindfulness. Centered on a refined design language of light and dark contrasts, complemented by warm skin tones, the rebrand aimed to bridge the gap between technology and personal well-being through an inviting, user-centric experience. Impact With a goal to boost new user acquisition by 30% and improve brand perception by 76%, the revitalized ZEN app offers an emotionally resonant and sophisticated platform for mindfulness. The redesign enhances user engagement and promotes mental wellness, aligning with Deezer’s broader mission to support healthier, more balanced lifestyles through digital innovation. Key ContributionsI led the full rebranding strategy, crafting a new logo and visual identity that modernized the brand. Through art direction and UI design, I developed a user-friendly interface that deepens engagement while reflecting ZEN’s core values. My user-centric approach improved navigation and emotional appeal, and I designed cohesive marketing materials that extended the new brand across all touchpoints. OutcomeThe project transformed ZEN into a standout wellness platform that merges functionality with emotional design. The refreshed app delivers a harmonious blend of technology and mindfulness, fostering a deeper connection with users. This strategic evolution not only enhances user loyalty but also reinforces Deezer’s position in the wellness space with a design that truly resonates. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed0148d1adae97ab32d8385ac1a4626bca9c5cb5cbca1752908d73ee9038e37d/Abstraction.png" data-mid="196126220" border="0" src="https://freight.cargo.site/w/1000/i/ed0148d1adae97ab32d8385ac1a4626bca9c5cb5cbca1752908d73ee9038e37d/Abstraction.png" /> — 01 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfc39303c521dc1cb238d07943cf6aacfdb49b0ed912df76a804a262e246790f/App-Icon-Mockup.png" data-mid="219200852" border="0" src="https://freight.cargo.site/w/1000/i/dfc39303c521dc1cb238d07943cf6aacfdb49b0ed912df76a804a262e246790f/App-Icon-Mockup.png" /> — 02 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfe1b3f09b009faa0009b176058fd73210fb11dff1c921045cb0786c8aa5b3aa/Photography-Direction.png" data-mid="194683841" border="0" src="https://freight.cargo.site/w/1000/i/dfe1b3f09b009faa0009b176058fd73210fb11dff1c921045cb0786c8aa5b3aa/Photography-Direction.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c6a19ee466dbdbee0c70f9a77b086578f714c36ab98907854b215701c131a25/Photography-Direction2.png" data-mid="194683842" border="0" src="https://freight.cargo.site/w/1000/i/1c6a19ee466dbdbee0c70f9a77b086578f714c36ab98907854b215701c131a25/Photography-Direction2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88b3f062c22989daac9305dcc123504780832a19dbcea0ea2f6d9f83d2dfa890/Photography-Direction3.png" data-mid="194683844" border="0" src="https://freight.cargo.site/w/1000/i/88b3f062c22989daac9305dcc123504780832a19dbcea0ea2f6d9f83d2dfa890/Photography-Direction3.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a75225f761ee93dc6d8fbc4504704328203c6f879048cc0b855eeed2d4089309/00-2.png" data-mid="232970161" border="0" src="https://freight.cargo.site/w/1000/i/a75225f761ee93dc6d8fbc4504704328203c6f879048cc0b855eeed2d4089309/00-2.png" /> — 03 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/298149bc3df95deaa8ad7c1dc4e9d1a0256ab057cde20d9387fd8a0d421fd957/04-2.png" data-mid="232970575" border="0" src="https://freight.cargo.site/w/1000/i/298149bc3df95deaa8ad7c1dc4e9d1a0256ab057cde20d9387fd8a0d421fd957/04-2.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/667386a54890cb15b35ddb408011e9bc6340a4dcf08feee140924abd9881d49d/05-2.png" data-mid="232970160" border="0" src="https://freight.cargo.site/w/1000/i/667386a54890cb15b35ddb408011e9bc6340a4dcf08feee140924abd9881d49d/05-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72a7291c53b52110e07ead9d4ad8ac0bcc38466188f375519528bb63f1b6f357/Photography-02.png" data-mid="194684959" border="0" src="https://freight.cargo.site/w/1000/i/72a7291c53b52110e07ead9d4ad8ac0bcc38466188f375519528bb63f1b6f357/Photography-02.png" /> — 04 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efafe0bc5d064132d777f2531a75ff2439915c4c9a6d921d072d65f6bee4a348/06-3.png" data-mid="233784141" border="0" src="https://freight.cargo.site/w/1000/i/efafe0bc5d064132d777f2531a75ff2439915c4c9a6d921d072d65f6bee4a348/06-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d4b8ee3a9eca2cdbfc2c8492f3a1d081b86aa73b180520b97de5905a42f8374/06-4.png" data-mid="233784212" border="0" src="https://freight.cargo.site/w/1000/i/0d4b8ee3a9eca2cdbfc2c8492f3a1d081b86aa73b180520b97de5905a42f8374/06-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2279e9e50bcd17874f3668a2c2a99953caa98611e776731a010b4cbee0c24bc6/06-2.png" data-mid="233784117" border="0" src="https://freight.cargo.site/w/1000/i/2279e9e50bcd17874f3668a2c2a99953caa98611e776731a010b4cbee0c24bc6/06-2.png" /> — 05 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e2246a00d1b0986764e231fdbe0632cfe0938c080dc6dbc56d030e3021a99c7/Typeface.png" data-mid="194733102" border="0" src="https://freight.cargo.site/w/1000/i/5e2246a00d1b0986764e231fdbe0632cfe0938c080dc6dbc56d030e3021a99c7/Typeface.png" /> — 06 <img width="2560" height="1733" width_o="2560" height_o="1733" data-src="https://freight.cargo.site/t/original/i/aaf9393b11e037bb979f16d331fd4cdcfcd706ed105fcfd02dd85c08a68ab14b/11-2.png" data-mid="232970881" border="0" src="https://freight.cargo.site/w/1000/i/aaf9393b11e037bb979f16d331fd4cdcfcd706ed105fcfd02dd85c08a68ab14b/11-2.png" /> <img width="2120" height="2652" width_o="2120" height_o="2652" data-src="https://freight.cargo.site/t/original/i/f9a23fb875db68eff8a63bfb51397873ade6fca92506a806aefc5ac5696728b8/12-2.png" data-mid="232970954" border="0" src="https://freight.cargo.site/w/1000/i/f9a23fb875db68eff8a63bfb51397873ade6fca92506a806aefc5ac5696728b8/12-2.png" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/3a18cdc59d899c9372dc164239f14ee91c50a831e46148b2bb299b99315e6dab/HM_BANNER_055.png" data-mid="194738007" border="0" src="https://freight.cargo.site/w/1000/i/3a18cdc59d899c9372dc164239f14ee91c50a831e46148b2bb299b99315e6dab/HM_BANNER_055.png" /> — 07 <img width="2560" height="1728" width_o="2560" height_o="1728" data-src="https://freight.cargo.site/t/original/i/8117004a081be3fa745c256d830f68fd88897ccc1b039fdcf6e79af22da38eb6/07-2.png" data-mid="233782808" border="0" src="https://freight.cargo.site/w/1000/i/8117004a081be3fa745c256d830f68fd88897ccc1b039fdcf6e79af22da38eb6/07-2.png" /> <img width="1920" height="1296" width_o="1920" height_o="1296" data-src="https://freight.cargo.site/t/original/i/e72013e7bcd1f6c77b414c28684bb04797e9205282c8a65b3e853a0cd5a5bbb8/08-2.png" data-mid="233783659" border="0" src="https://freight.cargo.site/w/1000/i/e72013e7bcd1f6c77b414c28684bb04797e9205282c8a65b3e853a0cd5a5bbb8/08-2.png" /> <img width="1920" height="1296" width_o="1920" height_o="1296" data-src="https://freight.cargo.site/t/original/i/ca589786162cc9bff6fe0e7d163833712ce155d47f8f9ec987745dd7ea2e790d/Mockup_06.png" data-mid="194746062" border="0" src="https://freight.cargo.site/w/1000/i/ca589786162cc9bff6fe0e7d163833712ce155d47f8f9ec987745dd7ea2e790d/Mockup_06.png" /> <img width="2560" height="1728" width_o="2560" height_o="1728" data-src="https://freight.cargo.site/t/original/i/9cd18076f9969cc52b967d938f6eae4365758ac881965ad84cab5be3c602db7f/14.png" data-mid="233783277" border="0" src="https://freight.cargo.site/w/1000/i/9cd18076f9969cc52b967d938f6eae4365758ac881965ad84cab5be3c602db7f/14.png" /> <img width="1920" height="1296" width_o="1920" height_o="1296" data-src="https://freight.cargo.site/t/original/i/994f27a6ffc340bab03603bcdf65119e9755b24629537a2f42b8ac975d9a627c/Mockup_05.png" data-mid="194746100" border="0" src="https://freight.cargo.site/w/1000/i/994f27a6ffc340bab03603bcdf65119e9755b24629537a2f42b8ac975d9a627c/Mockup_05.png" /> — 08 Next Project︎ Siemens MyGrowth ︎ Home https://sebastianpelaez.com/par-dos Thu, 23 Feb 2023 13:14:47 +0000 sebastian pelaez https://sebastianpelaez.com/par-dos Par-Dos: The Art of Second Chances IMPACT ON SUSTAINABILITYStrategy, Branding, Social Media Medellín <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e3972623d1539dd425b742288465409f7d9bad4935933e2a071981d388820de4/00.png" data-mid="169436040" border="0" src="https://freight.cargo.site/w/1000/i/e3972623d1539dd425b742288465409f7d9bad4935933e2a071981d388820de4/00.png" /> &nbsp; Project Overview Par-Dos is an interior design studio founded in Medellín to explore the harmony between sustainability and creativity. As Brand Consultant and Creative Director, I developed the brand from the ground up, building an identity that embodies transformation—bridging opposites like old and new, or empty and full—to reflect the studio’s philosophy of mindful space renewal. Impact Since launch, Par-Dos has secured over 30 projects across residential and commercial spaces, quickly establishing itself as a leader in sustainable interior design. The brand’s thoughtful ethos has attracted a digital following of nearly 6,500 Instagram users, forming a highly engaged community that values its unique approach to transforming spaces with purpose and care. Key ContributionsI led the development of Par-Dos’s distinctive brand identity and strategic positioning, weaving themes of sustainability and innovation throughout. This included crafting a strong digital presence and social media strategy that drove engagement and clearly communicated the studio’s values, helping the brand stand out in a competitive industry. OutcomePar-Dos has grown into a respected design studio known for its sustainability-first approach and creative edge. With a strong visual identity, expanding portfolio, and engaged community, the brand now serves as a reference point for how interior design can be both aesthetically impactful and environmentally responsible. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3050571592b8b10cb5b67262fca814c557216245a521d638a86a77f922187508/03.png" data-mid="169437793" border="0" src="https://freight.cargo.site/w/1000/i/3050571592b8b10cb5b67262fca814c557216245a521d638a86a77f922187508/03.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a394876bdda61a0336bb849c2b8cbd331a106f5bb460d4720aabc8b506b1a2c2/02.png" data-mid="169437792" border="0" src="https://freight.cargo.site/w/1000/i/a394876bdda61a0336bb849c2b8cbd331a106f5bb460d4720aabc8b506b1a2c2/02.png" /> — 01 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a72cb54ca10e1620a62ed5a800c5482890b9d5d79841be6023dbac4cf018a036/01-1.png" data-mid="169439298" border="0" src="https://freight.cargo.site/w/1000/i/a72cb54ca10e1620a62ed5a800c5482890b9d5d79841be6023dbac4cf018a036/01-1.png" /> — 02 <img width="2218" height="2495" width_o="2218" height_o="2495" data-src="https://freight.cargo.site/t/original/i/e04fdda3b3bdf327a32de46174185b2fff5d5d37099a79ed9d69d6e7998d9165/04.png" data-mid="169437847" border="0" src="https://freight.cargo.site/w/1000/i/e04fdda3b3bdf327a32de46174185b2fff5d5d37099a79ed9d69d6e7998d9165/04.png" /> — 03 <img width="1920" height="1149" width_o="1920" height_o="1149" data-src="https://freight.cargo.site/t/original/i/b2659267830e6e7297230cdb5f900a3198322babb7a09dc93340cdcaf0549f1b/05.png" data-mid="169438278" border="0" src="https://freight.cargo.site/w/1000/i/b2659267830e6e7297230cdb5f900a3198322babb7a09dc93340cdcaf0549f1b/05.png" /> — 04 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c2e72132ea2aacaeb23f4100b3f5c0bc6b42731490bd784182e41d33d26fcfd/01-3.png" data-mid="169440162" border="0" src="https://freight.cargo.site/w/1000/i/7c2e72132ea2aacaeb23f4100b3f5c0bc6b42731490bd784182e41d33d26fcfd/01-3.png" /> — 05 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2986201572561dca1f4859c0a22261c585f1b27a75c994b783cc6ea4647eac00/08.png" data-mid="169445725" border="0" src="https://freight.cargo.site/w/1000/i/2986201572561dca1f4859c0a22261c585f1b27a75c994b783cc6ea4647eac00/08.png" /> — 06 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c86e9464428a99ac1ce4e5ef4e37d734bfd8dbb07adf6dd6b68b6d9d51c104a1/06.png" data-mid="169438627" border="0" src="https://freight.cargo.site/w/1000/i/c86e9464428a99ac1ce4e5ef4e37d734bfd8dbb07adf6dd6b68b6d9d51c104a1/06.png" /> — 07 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/52701df99de384b093c6d8629242cc5197ddf90e60b7812260aed7c6d419ec4d/07.png" data-mid="169440914" border="0" src="https://freight.cargo.site/w/1000/i/52701df99de384b093c6d8629242cc5197ddf90e60b7812260aed7c6d419ec4d/07.png" /> — 08 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/39eb0806d2a958b6c1fc55dd7a2df01b39dca21342b7fb9c6d0212cf22009aab/09.png" data-mid="169446979" border="0" src="https://freight.cargo.site/w/1000/i/39eb0806d2a958b6c1fc55dd7a2df01b39dca21342b7fb9c6d0212cf22009aab/09.png" /> — 09 <img width="1920" height="1160" width_o="1920" height_o="1160" data-src="https://freight.cargo.site/t/original/i/731cad7eb385eaeffce20745ce61f56e9427763fd3bd1779f04973ad68f8d600/10.png" data-mid="169447124" border="0" src="https://freight.cargo.site/w/1000/i/731cad7eb385eaeffce20745ce61f56e9427763fd3bd1779f04973ad68f8d600/10.png" /> — 10 <img width="1920" height="1062" width_o="1920" height_o="1062" data-src="https://freight.cargo.site/t/original/i/4b6a84111a0e9aa27e27edc6976f997ec5d66fe9b3350c4abc5497b3071dedd1/11.png" data-mid="169447353" border="0" src="https://freight.cargo.site/w/1000/i/4b6a84111a0e9aa27e27edc6976f997ec5d66fe9b3350c4abc5497b3071dedd1/11.png" /> — 11 <img width="1920" height="1160" width_o="1920" height_o="1160" data-src="https://freight.cargo.site/t/original/i/39bdbff9b4d2d10b586ef2e7eda9ba09813ab699fb0678a37525606cf10236ae/12.png" data-mid="169447597" border="0" src="https://freight.cargo.site/w/1000/i/39bdbff9b4d2d10b586ef2e7eda9ba09813ab699fb0678a37525606cf10236ae/12.png" /> — 12 Next Project︎ Unicef+WHO ︎ Home https://sebastianpelaez.com/Jagermeister Thu, 02 Feb 2023 12:07:50 +0000 sebastian pelaez https://sebastianpelaez.com/Jagermeister Jägermeister — Art Direction, UI, Ecommerce — 2022 Berlin <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/53854d823ae5d521188feb90c6dbf701bf4a498575b014ef996a18b53c5c7496/1-2.png" data-mid="167403950" border="0" src="https://freight.cargo.site/w/1000/i/53854d823ae5d521188feb90c6dbf701bf4a498575b014ef996a18b53c5c7496/1-2.png" /> The objective of Jägermeister’s website was to integrate the whole brand experience with the ecommerce platform, having a more intuitive, accesible and fresh journey. A sleek, modern aesthetic evoking the excitement and energy of the nightlife scene. The design is bold and aggressive with a color palette of black, deep green, orange, and gold along with the brand sharp, sans-serif typography to emphasize the bold flavor of the brand. High-contrast images and graphics would highlight the social aspect of Jägermeister, showcasing it as a key ingredient in nightlife events and gatherings. The journey starts with an immersive homepage navigation where users are driven into a nightclub being invited to experience the best night of their lives. The navigation is more user-friendly, making it easy for visitors to access information about the brand's history, marketing campaigns, cocktail recipes, Jagermeister’s Club and shop. The design exudes confidence and mystique, capturing the essence of Jägermeister and the thrill of the nightlife experience. This work was crafted with love in a commisioned project with AKQA Berlin. Art direction, UI, Ecommerce . <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/62c7068cf7ab7a722d616d485bbb323226cf3de57e8d07a45192d284ae410400/7.png" data-mid="167404334" border="0" src="https://freight.cargo.site/w/1000/i/62c7068cf7ab7a722d616d485bbb323226cf3de57e8d07a45192d284ae410400/7.png" /> — 01 — 02 <img width="1920" height="1926" width_o="1920" height_o="1926" data-src="https://freight.cargo.site/t/original/i/baa1445a14ca6be0289cc7bc689aa1ed8ea2b1fb48badd658b227414ca14d1dc/Home-set2.png" data-mid="167544602" border="0" src="https://freight.cargo.site/w/1000/i/baa1445a14ca6be0289cc7bc689aa1ed8ea2b1fb48badd658b227414ca14d1dc/Home-set2.png" /> — 03 <img width="1920" height="2193" width_o="1920" height_o="2193" data-src="https://freight.cargo.site/t/original/i/699e1a8baf67d480dc48983cabc4535d4ae6b87c4109438322c03d970b05a600/Home-set-Mobile.png" data-mid="167544939" border="0" src="https://freight.cargo.site/w/1000/i/699e1a8baf67d480dc48983cabc4535d4ae6b87c4109438322c03d970b05a600/Home-set-Mobile.png" /> — 04 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/faccaa71a6144fe5a60146752f73b230de3da269f473d2907b0dbb51ff1082ea/Colors.png" data-mid="167403410" border="0" src="https://freight.cargo.site/w/1000/i/faccaa71a6144fe5a60146752f73b230de3da269f473d2907b0dbb51ff1082ea/Colors.png" /> — 05 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9a938567d1ddf861c2275ccc746f85dc89da67b010de38c02ae0874abe57f419/DesignFoundations.png" data-mid="167404978" border="0" src="https://freight.cargo.site/w/1000/i/9a938567d1ddf861c2275ccc746f85dc89da67b010de38c02ae0874abe57f419/DesignFoundations.png" /> — 06 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ea321a42315d6bf373750412c7ec497caa714576d1d363ae6e937018d07193e6/Who-we-are.jpg" data-mid="167406387" border="0" src="https://freight.cargo.site/w/1000/i/ea321a42315d6bf373750412c7ec497caa714576d1d363ae6e937018d07193e6/Who-we-are.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/40fb1256c00cbf351ab2ea6868e63a34b376cd491235a2b98d916157714d11ec/Lifestyle-man.png" data-mid="167689976" border="0" src="https://freight.cargo.site/w/1000/i/40fb1256c00cbf351ab2ea6868e63a34b376cd491235a2b98d916157714d11ec/Lifestyle-man.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4f5973ff740fbc13898d0fd75c228eaa57bda5a5885eec9791bec8325e88b59a/Lifestyle-Photography-Berlin2.jpg" data-mid="167406384" border="0" src="https://freight.cargo.site/w/1000/i/4f5973ff740fbc13898d0fd75c228eaa57bda5a5885eec9791bec8325e88b59a/Lifestyle-Photography-Berlin2.jpg" /> — 07 — 08 <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/536db7033f4b398b6d35f743fed8490821cf5bc94bb476710e45779f26746511/Modules-set.png" data-mid="167685451" border="0" src="https://freight.cargo.site/w/1000/i/536db7033f4b398b6d35f743fed8490821cf5bc94bb476710e45779f26746511/Modules-set.png" /> — 09 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1753e231fb273af76384cc3323cdaddfc7905521952d0829062421dbc184dc6b/Cocktail3.png" data-mid="167556256" border="0" src="https://freight.cargo.site/w/1000/i/1753e231fb273af76384cc3323cdaddfc7905521952d0829062421dbc184dc6b/Cocktail3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4b71b05aeedd5b1f769b33dd6558d4be0c9d2cfb44736532106482f26bd071f/Cocktail2.png" data-mid="167556255" border="0" src="https://freight.cargo.site/w/1000/i/f4b71b05aeedd5b1f769b33dd6558d4be0c9d2cfb44736532106482f26bd071f/Cocktail2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c3c0c72d41bfb9eba12c962a17aadf30f45364b9e20167b404aa6ce08bc18f3/Cocktail1.png" data-mid="167556254" border="0" src="https://freight.cargo.site/w/1000/i/0c3c0c72d41bfb9eba12c962a17aadf30f45364b9e20167b404aa6ce08bc18f3/Cocktail1.png" /> — 10 Aesthetic functionality An harmonious combination of visual design and user experience approach that prioritizes both the aesthetic appeal of the site and its functional performance. The design elements and layout were carefully selected to complement each other and serve a practical purpose. The result is an experience that not only looks good but also provides a seamless and enjoyable user journey. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ae7034ff63a5fb98511a327cd637b920acb68b4a201238a59f92de21de72654d/6.png" data-mid="167682911" border="0" src="https://freight.cargo.site/w/1000/i/ae7034ff63a5fb98511a327cd637b920acb68b4a201238a59f92de21de72654d/6.png" /> — 11 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9193d2549c568b7a36138d9c144f32a1c3d28dad1c7bb8534e435dcecaca4aaf/Vertical-set.png" data-mid="167682059" border="0" src="https://freight.cargo.site/w/1000/i/9193d2549c568b7a36138d9c144f32a1c3d28dad1c7bb8534e435dcecaca4aaf/Vertical-set.png" /> — 12 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a397fac2d552b8f831edf9b20b4c9bfe25be217e858435a77208b50a986617ff/5.png" data-mid="167689620" border="0" src="https://freight.cargo.site/w/1000/i/a397fac2d552b8f831edf9b20b4c9bfe25be217e858435a77208b50a986617ff/5.png" /> — 13 <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bb4bbbf55b1ade5a46cc4f97dc1a3633a8c9dd1bc92aa8b26d14fed366b3bf4d/Product-page.png" data-mid="167687336" border="0" src="https://freight.cargo.site/w/1000/i/bb4bbbf55b1ade5a46cc4f97dc1a3633a8c9dd1bc92aa8b26d14fed366b3bf4d/Product-page.png" /> — 14 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f6f1f36c1c5daa9f371eb7f2cd01505885d5a104a52a7dd82c43bae9e8848eee/Lifestyle-Photography-Berlin3.jpg" data-mid="167406385" border="0" src="https://freight.cargo.site/w/1000/i/f6f1f36c1c5daa9f371eb7f2cd01505885d5a104a52a7dd82c43bae9e8848eee/Lifestyle-Photography-Berlin3.jpg" /> — 15 Next Project︎ Par-dos ︎ Home https://sebastianpelaez.com/Naila Thu, 12 Jan 2023 12:21:51 +0000 sebastian pelaez https://sebastianpelaez.com/Naila Naila Tahbaub - Tastefully Crafted Brand with Elegance — Art Direction, Brand Guidelines, UX/UI— Impact on Personal development Barcelona <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/f20feb160ee1a261d09e59ed508ca1b467d8e7c3c129f66990ac5b8c15c4fd62/12.png" data-mid="164995209" border="0" src="https://freight.cargo.site/w/1000/i/f20feb160ee1a261d09e59ed508ca1b467d8e7c3c129f66990ac5b8c15c4fd62/12.png" /> Project Overview The Naila Tahbaub personal branding project redefined how brand and communication strategy intersects with the gastronomy world. Naila, a renowned strategist for gastro entrepreneurs, sought a modern, minimalistic, and elegant brand identity to reflect her unique approach and resonate with her niche audience. Our mission was to craft a sophisticated brand image, encompassing a versatile and impactful visual language that would stand out in the competitive landscape of gastronomic consulting. The project included art direction, comprehensive brand guidelines, and a UX/UI design for a visually compelling landing page. Impact The rebranding significantly enhanced Naila Tahbaub’s market presence and client engagement. By focusing on modern aesthetics and a versatile visual language, the new brand identity created a distinct and memorable impression, effectively communicating Naila’s expertise and value in gastronomic brand strategy. The project not only elevated Naila’s professional image but also positioned her as a leading authority in the field, contributing to her ability to attract and retain high-profile clients. Key Contributions Brand Identity Development Created a contemporary and elegant brand identity for Naila Tahbaub, integrating a rich color palette and a blend of serif and sans-serif typefaces. This design approach reflects a harmonious balance between tradition and modernity, effectively highlighting Naila’s unique style. Brand Guidelines Developed comprehensive and flexible brand guidelines to ensure consistency across all formats and channels. These guidelines provide clear and actionable instructions for maintaining brand integrity and visual coherence. UX/UI Design Designed a sophisticated, editorial-style landing page that utilizes the egg as a central visual asset, symbolizing versatility in gastronomy. The site’s clean interactions and well-structured hierarchy deliver Naila’s message clearly and intuitively, enhancing user experience and engagement. Outcome The rebranding project resulted in a visually stunning and strategically aligned brand identity for Naila Tahbaub. The elegant design and user-centric website effectively communicated her expertise and credibility, leading to increased client inquiries and enhanced professional reputation. The refined digital presence has been instrumental in showcasing Naila’s unique value proposition and establishing her as a thought leader in gastronomic brand strategy. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c54306392f4ebb6d13b2f0b36b93994f0ed10daba0eea3303b52efcbcb252572/Logos-2.png" data-mid="164994914" border="0" src="https://freight.cargo.site/w/1000/i/c54306392f4ebb6d13b2f0b36b93994f0ed10daba0eea3303b52efcbcb252572/Logos-2.png" /> — 01 <img width="1920" height="1085" width_o="1920" height_o="1085" data-src="https://freight.cargo.site/t/original/i/0c358d15b5be8a5fff4ea4762206892ec04096621e914e71b51c1d308cc13bb1/colors.png" data-mid="164990197" border="0" src="https://freight.cargo.site/w/1000/i/0c358d15b5be8a5fff4ea4762206892ec04096621e914e71b51c1d308cc13bb1/colors.png" /> — 02 <img width="1920" height="1437" width_o="1920" height_o="1437" data-src="https://freight.cargo.site/t/original/i/20242d26c4772fa73d18b8d9edf3ca45e98a5921e8577f7c0787a53acfbd1aef/Naila-Brand-Guidelines.png" data-mid="164994767" border="0" src="https://freight.cargo.site/w/1000/i/20242d26c4772fa73d18b8d9edf3ca45e98a5921e8577f7c0787a53acfbd1aef/Naila-Brand-Guidelines.png" /> — 03 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bc0f87b45e04f8df8a5ac88d8313bb507762b3a6a498094b31d2717951362ae0/14.png" data-mid="164994378" border="0" src="https://freight.cargo.site/w/1000/i/bc0f87b45e04f8df8a5ac88d8313bb507762b3a6a498094b31d2717951362ae0/14.png" /> — 04 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/701d2ff7dc889e4103976af5ade4d3a1a62bb07e3f4bb98b151b7c9b02417007/Invoice.png" data-mid="165010926" border="0" src="https://freight.cargo.site/w/1000/i/701d2ff7dc889e4103976af5ade4d3a1a62bb07e3f4bb98b151b7c9b02417007/Invoice.png" /> — 05 All eggs in the same basketTo effectively convey the value Naila adds to her clients, the brand required a visually striking landing page. We chose the egg as a central visual element, symbolizing versatility—a key ingredient in many recipes. This concept reflects the adaptability of the visual design and ensures the website performs seamlessly across all devices. The design features clean, editorial-style interactions and a well-structured hierarchy, enhancing both readability and user experience. The result is a fluid, engaging site that communicates Naila’s expertise in gastronomic brand strategy while providing an intuitive and compelling user journey. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c587c62e795d147f88323be0d49cbd5ff2d503f5485fb84e7a43b120b2ab4855/2.png" data-mid="164995172" border="0" src="https://freight.cargo.site/w/1000/i/c587c62e795d147f88323be0d49cbd5ff2d503f5485fb84e7a43b120b2ab4855/2.png" /> — 06 <img width="1920" height="1428" width_o="1920" height_o="1428" data-src="https://freight.cargo.site/t/original/i/fd3774daf3f89df6bc2ea2a243e3a8534b51dcca4f1fee44f41be366885bb494/minimalist_tablet_and_smartphone_mockup.png" data-mid="165000670" border="0" src="https://freight.cargo.site/w/1000/i/fd3774daf3f89df6bc2ea2a243e3a8534b51dcca4f1fee44f41be366885bb494/minimalist_tablet_and_smartphone_mockup.png" /> — 07 <img width="1920" height="1448" width_o="1920" height_o="1448" data-src="https://freight.cargo.site/t/original/i/4bbb9bfe202e108c759da985dcd5b899d96cddee68c05f0130a03bcf1e7aa3c3/Frame-6.png" data-mid="165240697" border="0" src="https://freight.cargo.site/w/1000/i/4bbb9bfe202e108c759da985dcd5b899d96cddee68c05f0130a03bcf1e7aa3c3/Frame-6.png" /> <img width="1920" height="1448" width_o="1920" height_o="1448" data-src="https://freight.cargo.site/t/original/i/da0e6e3f1d04a8c2890675be74212c4173ae9238489ec18aa28c3e787829e653/Foto.png" data-mid="165007850" border="0" src="https://freight.cargo.site/w/1000/i/da0e6e3f1d04a8c2890675be74212c4173ae9238489ec18aa28c3e787829e653/Foto.png" /> <img width="1920" height="1448" width_o="1920" height_o="1448" data-src="https://freight.cargo.site/t/original/i/8df69fbfcaabc2ebe7d49780737aed6622a31ee696c68507f4f518d806cf83b9/Frame-8.png" data-mid="165240733" border="0" src="https://freight.cargo.site/w/1000/i/8df69fbfcaabc2ebe7d49780737aed6622a31ee696c68507f4f518d806cf83b9/Frame-8.png" /> — 08 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5e77c8e70650cd47bd9dfd32b4f2a61b0fb1d57fb7ee86d8de0053ad72eed791/13.png" data-mid="165001569" border="0" src="https://freight.cargo.site/w/1000/i/5e77c8e70650cd47bd9dfd32b4f2a61b0fb1d57fb7ee86d8de0053ad72eed791/13.png" /> — 09 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9c0a3d42bd3155d9f4f1b265b4122de2efe54a2f9fadae3ba18dd6a1e5948242/9.png" data-mid="165002712" border="0" src="https://freight.cargo.site/w/1000/i/9c0a3d42bd3155d9f4f1b265b4122de2efe54a2f9fadae3ba18dd6a1e5948242/9.png" /> — 10 <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2d1648df4ef137fb409569fc4ed2f51837c36403a1d1743d3c336218965db6ab/11.png" data-mid="165005109" border="0" src="https://freight.cargo.site/w/1000/i/2d1648df4ef137fb409569fc4ed2f51837c36403a1d1743d3c336218965db6ab/11.png" /> — 12 Next Project︎ Eholo ︎ Home https://sebastianpelaez.com/This-That Wed, 15 Feb 2023 14:29:12 +0000 sebastian pelaez https://sebastianpelaez.com/This-That This&amp;That — Branding, Logo Design, Social— 2022 Barcelona <img width="1920" height="1320" width_o="1920" height_o="1320" data-src="https://freight.cargo.site/t/original/i/042dc6a7220ff9bac074281f3c8501b2321ae8d78f4f6a7c3c188c47cd638c80/11.png" data-mid="168758192" border="0" src="https://freight.cargo.site/w/1000/i/042dc6a7220ff9bac074281f3c8501b2321ae8d78f4f6a7c3c188c47cd638c80/11.png" /> The relationship between a cat and its owner is truly exceptional, characterized by a special connection that cannot be replicated with other pets or people. Understanding the cat's needs, moods, and behavior is crucial for owners, and providing the best possible care is a non-negotiable responsibility. Conversely, cats have a remarkable ability to perceive human emotions and provide emotional support to their owners. To create a brand that centers around this extraordinary bond, "Togetherness" was chosen as the core concept for This&amp;That's brand development. This&amp;That offers high-quality, curated products for cats, including food, toys, and accessories. Its commitment to excellence is evident in every aspect of the shopping experience, making it a go-to destination for cat lovers seeking the best for their feline friends Branding, Logo Design, Art Direction. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/788d1980bb20ae7dc4481d9600f02819af2781108eb804b5c3dee6077e538eb4/2.png" data-mid="168531312" border="0" src="https://freight.cargo.site/w/1000/i/788d1980bb20ae7dc4481d9600f02819af2781108eb804b5c3dee6077e538eb4/2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/607f22fced2a6669f141e5a07cd85ee9872f8e660fc9d57b49eee33a362f5793/3.png" data-mid="168531480" border="0" src="https://freight.cargo.site/w/1000/i/607f22fced2a6669f141e5a07cd85ee9872f8e660fc9d57b49eee33a362f5793/3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/beef0e9f2af66e24ac0b371be0fe2b6c3d030578caf345cf952d13e8b54d6f61/1.png" data-mid="168531304" border="0" src="https://freight.cargo.site/w/1000/i/beef0e9f2af66e24ac0b371be0fe2b6c3d030578caf345cf952d13e8b54d6f61/1.png" /> — 01 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61af11be6a293b26d41545dac4fb5dbe74499057db4c84f93fec67e124383962/4.png" data-mid="168531349" border="0" src="https://freight.cargo.site/w/1000/i/61af11be6a293b26d41545dac4fb5dbe74499057db4c84f93fec67e124383962/4.png" /> — 02 <img width="1920" height="1246" width_o="1920" height_o="1246" data-src="https://freight.cargo.site/t/original/i/91f337c630992fadbd2d094880daa2e7dd6621549fd5c5ac57007ff88238a5f4/guidelines_mockup.png" data-mid="168533594" border="0" src="https://freight.cargo.site/w/1000/i/91f337c630992fadbd2d094880daa2e7dd6621549fd5c5ac57007ff88238a5f4/guidelines_mockup.png" /> — 03 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92558fe3591fab70eb54e9f622af117269208c088e239344e17a6b4eb5171dce/5.png" data-mid="168534102" border="0" src="https://freight.cargo.site/w/1000/i/92558fe3591fab70eb54e9f622af117269208c088e239344e17a6b4eb5171dce/5.png" /> — 04 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/253af0da54145e1dc8801348f3c37cd20df6306bda9d571c5374ffbac3115ed4/6.png" data-mid="168534132" border="0" src="https://freight.cargo.site/w/1000/i/253af0da54145e1dc8801348f3c37cd20df6306bda9d571c5374ffbac3115ed4/6.png" /> — 05 <img width="1920" height="1320" width_o="1920" height_o="1320" data-src="https://freight.cargo.site/t/original/i/d090dd9ec7454e20304f81de25a2593378fff32d98a269dc9241946bfd7d0444/12.png" data-mid="168758209" border="0" src="https://freight.cargo.site/w/1000/i/d090dd9ec7454e20304f81de25a2593378fff32d98a269dc9241946bfd7d0444/12.png" /> — 06 <img width="1920" height="1383" width_o="1920" height_o="1383" data-src="https://freight.cargo.site/t/original/i/5558cb796285d1bd7f306df3c18b0bd053dd9e96606f97d213e1ca4250361b84/01.png" data-mid="168757021" border="0" src="https://freight.cargo.site/w/1000/i/5558cb796285d1bd7f306df3c18b0bd053dd9e96606f97d213e1ca4250361b84/01.png" /> — 07 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ad102e5061fbba6d90a723e8e9f0aae412b4e5abc77a1742473009337812ed0/7.png" data-mid="168758227" border="0" src="https://freight.cargo.site/w/1000/i/9ad102e5061fbba6d90a723e8e9f0aae412b4e5abc77a1742473009337812ed0/7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1778e91f0b52e4c3892c81019d4bb2b83c222ef16ed78b31ece6eb06f084e578/9.png" data-mid="168758225" border="0" src="https://freight.cargo.site/w/1000/i/1778e91f0b52e4c3892c81019d4bb2b83c222ef16ed78b31ece6eb06f084e578/9.png" /> — 08 <img width="1920" height="2218" width_o="1920" height_o="2218" data-src="https://freight.cargo.site/t/original/i/2ca16d9eda9795774870b664a80430e3eb1c11bde0e9589998bb3438ca441376/10.png" data-mid="168757677" border="0" src="https://freight.cargo.site/w/1000/i/2ca16d9eda9795774870b664a80430e3eb1c11bde0e9589998bb3438ca441376/10.png" /> — 09 ︎ Home https://sebastianpelaez.com/Logoverse Mon, 13 Feb 2023 08:57:56 +0000 sebastian pelaez https://sebastianpelaez.com/Logoverse Logoverse — Branding, Logo Design Barcelona <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/deb41bc46170958659097bde604896420b72a0475196608ce8c9dfd0218883c8/logoverse_1.png" data-mid="168174604" border="0" src="https://freight.cargo.site/w/1000/i/deb41bc46170958659097bde604896420b72a0475196608ce8c9dfd0218883c8/logoverse_1.png" /> A compilation of Logos, Symbols, Marks and Logotypes created in my carreer. Logo &amp; Marks. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37ace8e145dd4736b82b9d3db7a0bf46cf391530d0b51f8c6b2d59e25a9f8415/logoverse_2.png" data-mid="168174617" border="0" src="https://freight.cargo.site/w/1000/i/37ace8e145dd4736b82b9d3db7a0bf46cf391530d0b51f8c6b2d59e25a9f8415/logoverse_2.png" /> — 01 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b7e18bdd3e51af6329b5c683875397f32e75fd1b5468de30478e44490aac9fb/logoverse_3.png" data-mid="168174642" border="0" src="https://freight.cargo.site/w/1000/i/1b7e18bdd3e51af6329b5c683875397f32e75fd1b5468de30478e44490aac9fb/logoverse_3.png" /> — 02 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68045a39af13d90c6ebd203bfd3265d2c5ccbf42b88bf033f9bb44298101a0a7/logoverse_4.png" data-mid="168174654" border="0" src="https://freight.cargo.site/w/1000/i/68045a39af13d90c6ebd203bfd3265d2c5ccbf42b88bf033f9bb44298101a0a7/logoverse_4.png" /> — 03 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c23983b17f3b1ba7b59de062454266d42da6532f5d1f091a974db154dedc6a1/logoverse_5.png" data-mid="168174657" border="0" src="https://freight.cargo.site/w/1000/i/5c23983b17f3b1ba7b59de062454266d42da6532f5d1f091a974db154dedc6a1/logoverse_5.png" /> — 04 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da607313d2b2c57b0521d52ddc2471ad1bc88b253ef12c7bb6d6881cc6b336c1/logoverse_5_1.png" data-mid="168174944" border="0" src="https://freight.cargo.site/w/1000/i/da607313d2b2c57b0521d52ddc2471ad1bc88b253ef12c7bb6d6881cc6b336c1/logoverse_5_1.png" /> — 05 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d08dfc0c3fa3ac0ddaea7a5f1b56c96b0b9c50cf2070cfff51784a9582a957ba/logoverse_13.png" data-mid="168624528" border="0" src="https://freight.cargo.site/w/1000/i/d08dfc0c3fa3ac0ddaea7a5f1b56c96b0b9c50cf2070cfff51784a9582a957ba/logoverse_13.png" /> — 06 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a424600f15a49bd6d1c1a7bcf02fed1bf5e1234a0cd0d8bc3e8a132972dc3289/logoverse_6.png" data-mid="168174660" border="0" src="https://freight.cargo.site/w/1000/i/a424600f15a49bd6d1c1a7bcf02fed1bf5e1234a0cd0d8bc3e8a132972dc3289/logoverse_6.png" /> — 07 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f95825dc238dccafadb1b3e8520410f92e9da4efc8b2200a48b6a7b3c2d77540/logoverse_7.png" data-mid="168174661" border="0" src="https://freight.cargo.site/w/1000/i/f95825dc238dccafadb1b3e8520410f92e9da4efc8b2200a48b6a7b3c2d77540/logoverse_7.png" /> — 08 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e09be97f9fb2f552344d3a8a8f2e35a98a01f9f1a59ee86a009de2b0f3c570d/logoverse_8.png" data-mid="168174663" border="0" src="https://freight.cargo.site/w/1000/i/2e09be97f9fb2f552344d3a8a8f2e35a98a01f9f1a59ee86a009de2b0f3c570d/logoverse_8.png" /> — 09 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95f7f7f3ba7c3d13449be142ee6dd28e0cb2465bf2a6d8925810c04ef0973a3d/logoverse_9.png" data-mid="168174675" border="0" src="https://freight.cargo.site/w/1000/i/95f7f7f3ba7c3d13449be142ee6dd28e0cb2465bf2a6d8925810c04ef0973a3d/logoverse_9.png" /> — 10 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60d446ecc7e024fc93e6dd763ad708713ff7d3ca6299f7fd7d60ed893e61cb4c/logoverse_10.png" data-mid="168174677" border="0" src="https://freight.cargo.site/w/1000/i/60d446ecc7e024fc93e6dd763ad708713ff7d3ca6299f7fd7d60ed893e61cb4c/logoverse_10.png" /> — 11 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb0433e603a08de42b682c140a88523422b10165bbd637bf0f371e3415e6080e/logoverse_11.png" data-mid="168174679" border="0" src="https://freight.cargo.site/w/1000/i/eb0433e603a08de42b682c140a88523422b10165bbd637bf0f371e3415e6080e/logoverse_11.png" /> — 12 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f03f7ef5faea73f1d020555619f0873e32ad48fdc23b8e1adc6c61e3c626da7/logoverse_12.png" data-mid="168174680" border="0" src="https://freight.cargo.site/w/1000/i/4f03f7ef5faea73f1d020555619f0873e32ad48fdc23b8e1adc6c61e3c626da7/logoverse_12.png" /> — 13 ︎ Home https://sebastianpelaez.com/2835 Fri, 10 Feb 2023 09:59:05 +0000 sebastian pelaez https://sebastianpelaez.com/2835 2835 — Logo, Branding Barcelona <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33c164074e221745eca331813015fbac4e07b03ce46a1dab0c7d74bf6036a502/3.png" data-mid="167929420" border="0" src="https://freight.cargo.site/w/1000/i/33c164074e221745eca331813015fbac4e07b03ce46a1dab0c7d74bf6036a502/3.png" /> 2835 is a brand consulting project with four fundamental pillars, research, strategy, planning and branding. Branding, Logo, Stationery. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52ee62efae61214c9bbd21073ddd2808a2c3413812864831268331b08722509f/1.png" data-mid="167929432" border="0" src="https://freight.cargo.site/w/1000/i/52ee62efae61214c9bbd21073ddd2808a2c3413812864831268331b08722509f/1.png" /> — 01 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/488309ad33548b079a52b8c4ca0e0d06c850367ad1e4f48e5c036cd317e72792/2.png" data-mid="167929446" border="0" src="https://freight.cargo.site/w/1000/i/488309ad33548b079a52b8c4ca0e0d06c850367ad1e4f48e5c036cd317e72792/2.png" /> — 02 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2af14efd98bf3b6eb603f461a1dfaed99a27c726837b7e6e14b400f5a8dd2b85/4.png" data-mid="167929480" border="0" src="https://freight.cargo.site/w/1000/i/2af14efd98bf3b6eb603f461a1dfaed99a27c726837b7e6e14b400f5a8dd2b85/4.png" /> — 03 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69b8f824baa946756f12d13e0d0d22f756cc61531e6e6acf9d4e80cb5edaad10/5.png" data-mid="167929511" border="0" src="https://freight.cargo.site/w/1000/i/69b8f824baa946756f12d13e0d0d22f756cc61531e6e6acf9d4e80cb5edaad10/5.png" /> — 04 ︎ Home