Dark/Bright Experience

— 05.2019

A digital experience to make evident for both users and donors, the unequal conditions for women giving birth in countries with crisis or humanitarian situations because depending on where, the fact of giving birth can represent a situation of light and security or darkness and death.

Concept, art direction, UX/UI design.

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Evolutive transition
Throughout a gradient multiple scrolling splited screen interactive experience the users will be lead screen by screen through a series of facts comparing their situation with a woman at a country in crisis.

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A literal dark/bright digital experience
As the questions evolve evidentiating the disadvantages of experiencing a childbirth at countries in crisis, one part of the screen will become brighter, while the other will become darker.

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Crafted with love in Barcelona 💙