Sura Mother’s Day

— Digital Campaign
— 05.2015
Medellín

During my time at Melborp, I had the opportunity to develop a campaign for Sura, one of the biggest insurance companies in Colombia. This campaign aimed to touch the heart of the people with a very emotional approach. With hidden cameras, different mothers were supposed to go to a medical check, without knowing that a big surprise was waiting for them.

This video was launched in a microsite using face recognition technology to capture the heart rate of the users, where, in the end, we demonstrated how the action moved their heart and inviting them to move their mom’s heart as well.

Creative & Art direction, Digital, IT.

— 01

— 02

Creative Directors
Sebastián Peláez
Camilo Mejía


Copywriter
Camilo Mejía
Leonardo Sánchez


Design & Art Direction
Sebastián Peláez
Jorge Castaño

IT 
Juan Manuel Osorio

Tv & Cases︎