Colsubsidio Book Exchange
— Print Campaign
Bogotá
Come with a Story and Leave with Another.
This was a poster campaign for Colsubsidio Book Exchange during my time at Mullen Lowe SSP3 — Each poster presents an optical illusion, providing two stories in one image, with a handcrafted look this campaign was recognized in several creativity festivals around the world and featured in specialized media blogs and magazines. Can you find the two stories?
Art direction, Graphic Design, Paper Craft.
This was a poster campaign for Colsubsidio Book Exchange during my time at Mullen Lowe SSP3 — Each poster presents an optical illusion, providing two stories in one image, with a handcrafted look this campaign was recognized in several creativity festivals around the world and featured in specialized media blogs and magazines. Can you find the two stories?
Art direction, Graphic Design, Paper Craft.
— 01
— 02
— 03
A memorable campaign, developed thanks to a great team!
Creative Director
Gustavo Marioni
Copywriter
Mario Lagos
Design & Art Direction
Sebastián Peláez
Guillermo Siachoque
Andrés Lancheros
Photography
Darío Mora
Retouch
La Lupa
Gustavo Marioni
Copywriter
Mario Lagos
Design & Art Direction
Sebastián Peláez
Guillermo Siachoque
Andrés Lancheros
Photography
Darío Mora
Retouch
La Lupa
︎ Home
Crafted with love in Barcelona 💙