Colsubsidio Book Exchange 

— Print Campaign

Come with a Story and Leave with Another.

This was a poster campaign for Colsubsidio Book Exchange during my time at Mullen Lowe SSP3 — Each poster presents an optical illusion, providing two stories in one image, with a handcrafted look this campaign was recognized in several creativity festivals around the world and featured in specialized media blogs and magazines. 
Can you find the two stories?

Art direction, Graphic Design, Paper Craft.

— 01

— 02

— 03

A memorable campaign, developed thanks to a great team!

Creative Director
Gustavo Marioni

Mario Lagos

Design & Art Direction
Sebastián Peláez

Guillermo Siachoque
Andrés Lancheros

Darío Mora

La Lupa

︎ Home

Crafted with love in Barcelona 💙